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| Marketing Resources for FREE Internet Advertising |
Chapter 14: Pay-Per-Click |
Once you have enough of a budget to devote some money to online advertising, it’s time to invest in a Pay-per-click campaign. We’ll give you all the necessary steps to build a profitable pay-per-click marketing strategy. We will also outline all the pros and cons of such a strategy based on research and years of practical experience in the online advertising field. |
| Resource List |
| Monster Pay-Per-Click | Full service internet marketing company specializing in lead generation. Owned and operated by the book's author. Free pay-per-click consultations are available for any sized firm with a budget in excess of $500/month. | | Perry Marshall - AdWords Bootcamp | Renowned Google AdWords expert, Perry Marshall, trains on the basics of AdWords and Pay-Per-Click Marketing. | | Perry Marshall - AdWords Expert | Google AdWords guru and "Guerilla Marketer", Perry Marshall, trains on advanced strategies for AdWords and Pay-Per-Click Marketing. | | PPC Summit | PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results. |
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